You might have come across this image with black modules (square dots) arranged in a square pattern on a white background. It is called a QR Code (abbreviated from Quick Response Code). It is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry.
More recently, the system has become popular outside the industry, its used in advertising industry due to its fast readability and large storage capacity compared to standard UPC barcodes.
It is can be seen on print media where you will be prompted to scan the images with a SMARTPHONE and will lead you to a page on the internet to give you more information about the content.
My Train stopped at a station and on the platform, I saw a billboard with just a QR code. It has no text, no photograph, nothing to give you an insight about what it can lead to.
I thought to myself, who has got this gut to spend so much money to place up this advert in this strategic place with nothing on the board but just a QR code? It must be an outstanding brand, trying not to make noise but pass a message.
I began to think about how much we engage with QR codes, as an individual and talklrss of when we have no clue about what it will lead to.
For someone to go on an scan it, that individual must be a very inqusitive person, someone who is willing to go extra mile for information. And most importantly it will a techie person.
I was unable to scan this particular code because I was not on the platform and I wonder how many people will be bothered enough to go on and scan it.
QR codes are very good in sharing information, it saves the viewer and advertisers stress, you scan and it takes you to the page you ought to be, however there are issues surrounding its engagement for branding purposes.
Some don’t see the need to do it. If the main advert is not getting their attention, they might not be able to go on and find out more. They are missing vital information which the advertiser hope it will convince them to buy.
Also, you will need a smartphone with a camera and some applications which you will use to decode it. However, most people are going for smartphones so that will be a easy one soon.
From my experiences with QR codes, I find them very useful and fun to work with. I enjoy the technology behind it and I see it being used more and more. Aurasma lite is another application which could be used to get information on print media. I have tried it before but I did not enjoy it. The QR code experience was simple but yet superb.