After my first blog post on engaging with QR codes, I came across some other usage with I thought of sharing.
The University’s prospectus for 2013 academic sessions are out and it was not suprising to see the integration of these codes to the design of the prospectus.
They want the prospective students to get more information by prompting them to scan the code to read more about the courses, find out about the current student’s stories and interact more with the school which can convince them to apply.
Conventry University added a different approach to this integration, they claim that became the first higher education institution in the world to incorporate Aurasma augmented reality technology into promotional material.
With Aurasma, you can experience interactive information, animated overlays and video about the University. I tried using it but found it difficult to use compare to the QR codes. At least they had something different.
So also University of Birmingham, they used Look Deeper to show their students talking about their experiences, its integrating audio visual media into print marketing materials. However, it has its own downside, it is only available for iPhone and iPad. So those on any other smartphone may be lost but not with a QR code which they had as an alternative.
It was however interesting to use how some other institutions are using the QR codes to draw attention to those details they can not make available on print. Right from the begining they make you aware about how friendly their prospectus are and hopefully you will enjoy the experience.
I actually saw one blue boxes instead of the traditional black boxes on white background, this came out well because it fits in well with the whole design scheme of the prospectus and surprisingly, it works. So you don’t have to stick with the traditional black and white codes, try using your colour.
The impact of reality technology cannot be over emphasised in promotional materials, the awarenss will keep growing and more and more benefits abounds.