Prior to taking up research at the Business and Management Research Institute of University of Bedfordshire Business School, Gbenga worked as Brand Integration Executive for a London Based media company with interest in small start up businesses. He has also directed editorial affairs at Artflow Magazine, an art magazine creating platform for creative performers.
He sees himself as a brand critic and collector; following brands with interest and passion and looking out for those who are doing it right. His research activities involve identifying visual consumption of marketing communication designs and brand equity for the service providers.
Gbenga lives and works in London.